Privacy Policy

Last updated: 30 May 2026

This privacy policy explains how Betting on ufc Fights collects, uses, stores, and protects information when you visit our website. We are committed to safeguarding your privacy in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

Who We Are

Betting on ufc Fights is an independent editorial website that publishes data-driven analysis of UFC and MMA betting markets for UK readers. We do not operate as a bookmaker, accept wagers, or process financial transactions.

Information We Collect

We may collect the following categories of information when you visit our website:

Automatically collected data: When you access our website, our servers and analytics tools may record your IP address, browser type and version, operating system, referring URL, pages visited, time and date of access, and approximate geographic location derived from your IP address.

Cookies and similar technologies: We use cookies and similar tracking technologies to understand how visitors interact with our content. Details of the cookies we use and how to manage them are set out in our Cookie Policy.

We do not collect personal information such as your name, email address, or payment details unless you voluntarily provide it through a contact form or similar mechanism.

How We Use Your Information

We use the information we collect for the following purposes:

To analyse website traffic and user behaviour in order to improve our content, structure, and user experience. To ensure the security and proper functioning of our website. To comply with legal obligations applicable under UK law.

Under the UK GDPR, we process your data on the following legal bases:

Legitimate interests: We have a legitimate interest in understanding how visitors use our website so that we can improve our editorial content and user experience. This processing does not override your fundamental rights and freedoms.

Consent: Where we use non-essential cookies or tracking technologies, we rely on your consent, which you may withdraw at any time through your browser settings or our cookie management tool.

Legal obligation: We may process data where necessary to comply with a legal obligation to which we are subject.

Data Sharing

We do not sell, rent, or trade your personal data to third parties. We may share anonymised, aggregated analytics data with third-party service providers who assist us in operating our website, provided they are bound by appropriate data processing agreements. These providers may include web hosting services and analytics platforms.

Data Retention

We retain automatically collected data for no longer than 26 months from the date of collection. If you contact us directly and provide personal information, we retain that information only for as long as necessary to respond to your enquiry or as required by law.

International Transfers

Some of our service providers may process data outside the United Kingdom. Where this occurs, we ensure that appropriate safeguards are in place, such as standard contractual clauses approved by the UK Information Commissioner’s Office (ICO), to protect your data to a standard equivalent to UK data protection law.

Your Rights

Under the UK GDPR, you have the following rights in relation to your personal data:

The right to access the personal data we hold about you. The right to request correction of inaccurate data. The right to request deletion of your data, subject to legal retention requirements. The right to restrict or object to processing in certain circumstances. The right to data portability where applicable. The right to withdraw consent at any time where processing is based on consent.

To exercise any of these rights, you may contact us using the details provided below. We will respond to your request within one month, as required by law.

Children’s Privacy

Our website is not directed at individuals under the age of 18. We do not knowingly collect personal data from children. If we become aware that we have inadvertently collected data from a person under 18, we will take steps to delete it promptly.

Changes to This Policy

We may update this privacy policy from time to time to reflect changes in our practices or applicable law. The date at the top of this page indicates when the policy was last revised. We encourage you to review this policy periodically.

Contact and Complaints

If you have questions about this privacy policy or wish to exercise your data protection rights, you may contact us through the website.

If you are not satisfied with our response, you have the right to lodge a complaint with the UK Information Commissioner’s Office (ICO) at ico.org.uk.